Why do some home businesses achieve big success and make huge amounts of money while others don't even last a month? What separates them is their attitude and mindset, and of course their marketing techniques. Of course the demand for their products and the quality of their products also matter but with the right marketing methods, your small business success rate increases drastically.
Here are the top 5 marketing plan examples for work at home mothers:
1. Believe In Your Product
Have faith in your business and be proud of the work you do. Invest lots of effort and learn all that you can about your trade. You should not be shy or embarrassed by it. It is extremely important that you believe in your product because it is very difficult to convince someone to purchase something you yourself do not believe in. If you have confidence in your product, it will show when you are selling it.
2. The Power Of Testimonials
Whenever I shop online or browse through catalogs, I will always spend some time reading through the company's testimonials from past customers. It is always easier to believe what real customers say regarding a particular product, rather than what the company who is selling it says. That said, work at home mums should try to use testimonials on your website, brochures and even during presentations. I think success stories are always good to gain the confidence of potential customers.
3. Image Is Everything
I believe how you dress and carry yourself reflects on your personality as well. For instance, if your finger nails are always dirty then it reflects that you do not care about personal hygiene. The same goes for a business. If you walk into a restaurant with roaches and flies everywhere, would you still ask for a meal or would you leave and call the health inspectors? Also, the product packaging must match the price tag. If you order a $500 necklace from an online store, would you expect it to arrive in a plastic bag? Or a nicely wrapped box adorned with ribbons? This is especially true for online stores where the layout of your site is the first image you project to customers. Therefore, you would want to make that a nice image, but remember to keep things simple and do not overdo it. The same goes for your business names ideas as this is part of the image of your brand or company.
4. Know What You Are Talking About
You should always know your product inside out. The best is if you have personal knowledge and experience using the product. You can attend courses or conferences to gain extra knowledge so that you will be more confident when answering customers' questions. You do not want to be labeled a fraud so if you do not have any time to learn about the product you are selling, then you should hire professionals to do it for you.
5. Bait Your Customers With Samples
This works especially well if you are selling skincare products, hair products, perfumes or even cookies. You can pass out samples so that customers can try a little bit of the product and leave them wanting for more. Then hopefully they will purchase the products from you once they find out how wonderful your product is.
With these useful marketing techniques, work at home mums will be able to achieve home based business success.